Tourism Promotion & Product Diversification: Malaysia is pushing its Visit Malaysia 2026-2027 campaign with 118 new experience packages (Edu+ 2.0, EatVenture, Taste of Orchard) and is asking for a bigger Budget 2027 allocation to hit 47 million arrivals. International Market Targeting: Azerbaijan is courting China’s “silver tourism” segment at a Jiangsu forum, highlighting Baku, Silk Road heritage, Sheki crafts, and Naftalan wellness, plus visa-free links. Hotel & Infrastructure Investment: The GCC and North Africa have a $90bn hotel pipeline adding nearly 200,000 rooms, with Saudi Arabia leading and projects spanning pilgrimage, luxury resorts and branded residences. Events & Sustainability: Glasgow keeps winning—UK’s best convention bureau for the 20th year—and ranks sixth globally for sustainable tourism and events. Safety & Visitor Incidents: Reports continue on British tourists dying in Greece (Crete) and after severe turbulence on a Singapore Airlines flight. Crowd Management: France is banning unsanctioned day-trippers from Mont Blanc after reports of trail chaos, including defecation and wildlife feeding. Transport & Mobility: Hyundai/KOICA will deliver 15 electric buses to Marrakech for tourist routes, aiming to cut urban pollution. Policy & Trade Tensions: New Brunswick faces pressure over a proposed ban on U.S. hunting and fishing licences, with outfitters warning it would hit tourism. Industry Tools: Taxi Booking Systems launches hosted booking software for small airport transfer fleets in the UK, Netherlands and Switzerland.