Great Wine Capitals joins Vinitaly Tourism as official partner

Great Wine Capitals Global Network has signed a partnership with Veronafiere to become an official partner of Vinitaly Tourism, the Verona event focused on wine tourism. The deal strengthens the international reach of Italy’s wine sector ahead of the 2027 edition in Verona.

Why it matters: - The partnership connects Vinitaly Tourism with a global network of wine destinations, experts and decision-makers from 11 major wine regions. - The collaboration is aimed at expanding business opportunities for Italian wineries and tourism professionals. - Verona is the only Italian member of Great Wine Capitals Global Network.

What happened: - Great Wine Capitals Global Network signed a partnership agreement with Veronafiere, the organizer of Vinitaly. - The agreement makes Great Wine Capitals an official partner of Vinitaly Tourism, Veronafiere’s wine tourism event. - The signing took place in Hawke’s Bay, New Zealand, on the opening day of the 26th annual Great Wine Capitals conference. - Veronafiere President Federico Bricolo attended the signing.

The details: - Great Wine Capitals says the partnership is designed to bring wineries, tourism operators, destinations and industry leaders into the same room. - Vinitaly Tourism brings Italian wineries together with international tourism operators in Verona. - Great Wine Capitals will add its network of destinations, experts and policymakers from 11 of the world’s leading wine regions. - The two organizations will support the partnership with a conference-stage presentation by Great Wine Capitals, a pre-event webinar and study missions to network regions. - Great Wine Capitals says those touchpoints are intended to spark new collaborations and business. - Vinitaly Tourism is scheduled for April 11-14, 2027, in Verona.

Between the lines: - Catherine Leparmentier, managing director of Great Wine Capitals, said the partnership gives the network direct access to the Italian wine industry and the international professional audience that gathers in Verona each year. - Leparmentier also said the agreement gives Great Wine Capitals a role in shaping wine tourism in one of the world’s most important wine countries. - Bricolo said the partnership is an important part of Veronafiere’s strategy to develop Italian wine tourism and promote winery offerings through international tourism channels.

What's next: - Great Wine Capitals and Veronafiere plan to use the partnership ahead of the 2027 event through webinars, conference programming and study visits. - The collaboration is expected to deepen links between Italian wineries and the global wine tourism market. - Vinitaly Tourism will return to Verona in April 2027 with an expanded international platform.